![]() Hundreds of people have written to say how much our products have helped brighten their quarantine days. Over 90% of Americans did not cook at home before, and as we know, this has changed drastically. ![]() My ask is for all of us to consider what new world we want to create, and the role each of us has in shaping it.Īt Fly By Jing, we've had the extreme privilege to see a rise in sales over the last weeks. ![]() But every act of compassion, kindness, courage, or generosity heals us from the story of separation, because it assures both actor and witness that we are in this together”. “To be alone is a primal fear, and modern society has rendered us more and more alone. It’s clear that the only way forward is to take care of one another, follow love over fear, generosity over self-preservation. In his essay “The Coronation”, the thinker and writer Charles Eisenstein asks, What else might we achieve, in coherency? What world shall we create, when we awaken to our power? Already we are seeing resources being deployed into people and movements that contribute to a more just society. It’s also showed us that when humanity is united in common cause, phenomenally rapid change is possible. For some of us, this time has revealed just how stretched to nearing breaking point the systems around us had been. So in addition to selling directly to customers via the brand’s website, Fly By Jing is now available in more than 400 stores across the country, plus giant grocery retailers like Costco, Whole Foods, Wegmans and Sprouts.Two weeks into lockdown, we’ve now had some time to adjust and reflect on our 'new normal'. People have realized that it is not any different from Cholula or sriracha, and that it’s nothing to be scared of,” she says. “Because of that messaging and because of our active insistence on marketing our products that way why chili crisp has become such a popular condiment in the US. with local branding, Gao chose to use English lettering to make her products more accessible. And unlike several Asian pantry staples sold in the U.S. In addition to her bold neon branding that just begs to be Instagrammed, the jar and packets themselves have detailed instructions on how to use the items, and the brand’s website also features a wide range of recipes for more ideas. ![]() Gao’s secret sauce to success lies in her deep understanding of marketing foreign pantry staples to a largely American audience. Making Chinese Ingredients A Staple In American Cooking “We want to be the go-to source for the highest quality Chinese food in the world,” notes Gao, sharing plans of slowly expanding her product line to include a lot more condiments and pantry staples in the coming months. She also stocks premium pantry staples from local manufacturers like a 10-year aged black vinegar, 3-year-aged doubanjiang and preserved black beans to name a few. For anyone new to the joy of digging into a hot pot, all you need to do is stock up on dipping ingredients (noodles, tofu, meat, vegetables.you get the point) to create your very own delicious hot pot to share with friends and family. To prove that Fly By Jing is more than just a sauce brand, Gao has recently launched a Fire Hot Pot Base, the first all-natural soup base option available in the west. ![]()
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